Hershey’s releases ‘winter makeover’ of KISSES, peanut butter cups

Pumpkin spice year has scarcely begun, but Hershey’s (HSY) is presently gearing up for the holiday seasons. 

On Tuesday, the Pennsylvania-based mostly chocolate big released its biggest holiday lineup yet, with 13 new Christmas-themed updates to aged favorites — together with Reese’s first-ever holiday getaway taste peanut brittle. 

The new selection arrives in Massive Cups and miniatures, and is produced with a peanut brittle flavored creme which is wrapped all around crunchy peanut butter. Reese’s is also unveiling a 15-inch gift box crammed with Reese’s Snack Measurement Trees, and a yardstick duration pack that consists of 18 full-measurement Peanut Butter Cup individual packs, for a suggested retail cost of $14.99. 

Tapping into the unattractive sweater development that is all the rage at Xmas, Reese’s is providing a 6 oz. ugly sweater-formed sweet, which will be in addition to the snack dimensions trees it normally has each individual year. 

 Reese’s Peanut Brittle Flavored Cups (Courtesy: Hershey)

Reese’s holiday getaway-themed Peanut Brittle Flavored Cups (Courtesy: Hershey)

Dr. Seuss’s The Grinch is also jumping in to assistance with Hershey’s holiday break lineup. The iconic Hershey’s KISS will get an update with 10 distinct foils that includes the Grinch’s smirk, sayings from the hit film (which has been re-manufactured a couple of times) and Max the dog’s floppy ears. The annual return of the KISSES-loaded foil cane will also bear the Grinch’s likeness, and be obtainable for a suggested retail selling price of $2.00.

Final 12 months, KISSES available sugar cookie flavored white creme candies — and based on well known demand from customers, they introduced it back again. But rather of KISSES, this vacation season’s entry is a entire-sized Hershey’s Sugar Cookie flavored bar, with cookie bits and flavored white creme.

No holiday period is entire without having gingerbread, and Hershey’s Package KAT will check that individual box with new Gingerbread Cookie Flavored Miniatures. It characteristics the vintage crispy wafers mixed with gingerbread flavored creme. 

And to help decorate consumers’ gingerbread houses, Whoppers will also get a “winter makeover.” Whoppers theater box will feature the malted milk balls wrapped in a new vanilla flavored creme. Also, York will start a snowflake-formed Peppermint Pattie utilizing its very same minty filling and dim chocolate shell.

Shares of Hershey’s are up additional than 15 % 12 months-to-date, hitting a new intraday record early Tuesday at $175.92.

Brooke DiPalma is a producer and reporter for Yahoo Finance. Stick to her on Twitter at @BrookeDiPalma or email her at bdipalma@yahoofinance.com.

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